Online affiliate programs
Affiliate marketing is beneficial to both the merchant and the publisher in that: There is no loss incurred. On the merchant's part, he only gets to pay the commission once a specified number of customers buys their products through the publisher who has signed up with them for the program, while on the publisher's part there is no cost of capital and other expenses involved in having a certain product; they only get to sell what is already produced. Thus, it is a win-win situation on both sides.It is possible for the merchant to track the origin of a given sale. This improves the transparency of the whole process, making it possible for the merchant to be 100% sure that he will get a return on his investment and for the publisher to know just how many people used his referral service to buy products from his merchant.
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